Email Deliverability: The Overlooked Key to Marketing Performance
Email marketing consistently stands out as the channel offering the highest return on investment (ROI). Data from industry sources, like the Data & Marketing Association, frequently indicates a staggering return, often between $36 and $42 generated for every dollar invested. However, this remarkable statistic relies heavily on a foundational premise that many marketing teams frequently overlook or simply assume: that their carefully crafted emails actually successfully reach the intended recipient's inbox. Without proper attention to deliverability, the potential for high ROI remains just a theoretical figure.
Fresh materials — Cybercrime news
Trump Advocates for "Super Intelligence" Over "Artificial Intelligence"
At the UN General Assembly, Donald Trump announced his intention to stop using the term "artificial intelligence," advocating for its replacement with "super intelligence" in US government documents. Trump believes the word "artificial" implies a fake intelligence, whe
Washington intervenes in X's EU fine appeal
The US government is stepping into the dispute between Brussels and major tech platforms. Washington seeks to join X's appeal against a European Union penalty. Elon Musk's platform aims to overturn the €120 million fine issued in December 2025 under the Digital Services Act. Th
Prime Video competes with TikTok using short news videos
Platforms are seeking ways to diversify content and make it more interactive, leading many to adopt social media formats. Amazon has taken this direction with short news clips available on Prime Video. The company aims to capture Generation Z, who already consume news in this f
X sous enquête en Irlande pour l'exposition des mineurs à des contenus adultes
La protection des enfants sur les plateformes numériques est une préoccupation majeure, et les réseaux sociaux doivent désormais prouver leur efficacité à protéger les jeunes utilisateurs de certains contenus. En Irlande, la Coimisiún na Meán a lancé une enquête concernant X (anciennem
AI Completes First Transaction Independently in France
Revolut has announced the completion of the first payment initiated entirely by artificial intelligence in France. This secure test, conducted in collaboration with Visa, heralds a transformation in the world of payments. Revolut Conducts AI Payment Test While Elon Musk expresses a desi
Claude's Invisible Watermark and the Rise of Removal Tools
Anthropic has announced that texts generated by its AI model, Claude, will now feature an invisible watermark. This marking is reportedly linked to word choices. A few days later, the company released some technical details. Consequently, GitHub and the web have been flooded with tools that claim t