YouTube s’impose dans les salons français : près d’un utilisateur sur deux chaque semaine
Chaque année, l'Arcom dévoile son étude approfondie sur les dynamiques de consommation audio et vidéo en France, réalisée en collaboration avec Médiamétrie et CSA. L'édition 2026 met en lumière un phénomène marquant : l'intégration croissante de YouTube dans le quotidien des Français, notamment via les télévisions connectées et particulièrement auprès des moins de 35 ans. Les données révèlent que la plateforme vidéo a pris une place prépondérante dans les habitudes de visionnage, avec près d'un Français sur deux déclarant l'utiliser au moins une fois par semaine. Cette adoption massive souligne une transformation significative des modes de divertissement et d'accès à l'information dans les foyers.
English Translation: YouTube Dominates French Living Rooms: Nearly One in Two Users Weekly
Each year, Arcom releases its in-depth study on audio and video consumption dynamics in France, conducted in collaboration with Médiamétrie and CSA. The 2026 edition highlights a striking phenomenon: YouTube's growing integration into the daily lives of French people, particularly via connected televisions and especially among those under 35. The data reveals that the video platform has taken a prominent place in viewing habits, with nearly one in two French people reporting using it at least once a week. This massive adoption underscores a significant transformation in modes of entertainment and access to information within households.
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