Zara Larsson: On Fame, Fun, and Fighting the Power – 'I Lost a $3M Brand Deal, I Was Like: OK, Losers!'
After a decade spent cultivating her craft in pop’s underground, Zara Larsson's critically acclaimed fifth album has now propelled her to global superstardom. She embraces this long-awaited recognition, asserting that she enjoys the spotlight without compromising her principles.
On a warm spring day, Brooklyn's historic Paramount Theatre, a century-old landmark, buzzed with activity, serving as a temporary hub dedicated entirely to Zara Larsson. Stage technicians moved swiftly, weaving through her entourage, while managers intently worked on their smartphones. Various individuals patiently anticipated their moment with the Swedish sensation.
Descending a sumptuously carpeted staircase, Larsson was captured on all fours, playfully uttering "puss puss" (Swedish for "kiss kiss") into a camera. Amidst the surrounding chaos, she remained completely focused, striking a pose in electric-blue stockings, vibrant tangerine booty shorts, and a miniature blazer, evoking the image of a 'Malibu Barbie' at graduation. A crew member then activated a leaf-blower, causing Larsson's blonde hair to dramatically fan out. After effortlessly executing several poses, she delicately walked over in her marabou-trimmed stilettos and offered a can of water. "Cheers!" she exclaimed as our drinks met.
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